Tourism announces ‘Backstage Pass’ music program

Rob Carnegie, CEO for Florence-Lauderdale Tourism, announces the Muscle Shoals Backstage Pass program Wednesday.

FLORENCE – Florence-Lauderdale Tourism has launched the Muscle Shoals Backstage Pass program for local attractions that connect visitors to the rich Shoals music heritage.
Patrons to six local music-related attractions can have stickers placed on their backstage pass that will provide them with a free backstage pass T-shirt after visits to three attractions this year, tourism officials said. In addition, anyone who visits all six by the end of the year is eligible for a drawing for a grand prize to be announced later.
The six locations are Muscle Shoals Sound Studios, FAME Studios, Cypress Moon Studios, the Alabama Music Hall of Fame, W.C. Handy Home & Museum and Swampers Bar & Grille.
“Our studios are known worldwide, and the music recorded here has made the soundtracks and playlists of millions,” said Rob Carnegie, CEO for Florence-Lauderdale Tourism. “This is part of our recovery plan (from COVID-19), but we hope this campaign will be around a long time to help visitors navigate our music attractions and stay longer in The Shoals.”
Sponsors of the program include the Muscle Shoals National Heritage Area and the Alabama Music Hall of Fame.
“The popularity of our local music attractions and the history of Muscle Shoals Music continues to grow vastly,” said Sandra Burroughs, executive director of the Alabama Music Hall of Fame.”This marketing tool is a great way to increase the foot traffic of the music lover even more by providing them a more comprehensive map of the incredible music attractions we have in the Shoals area. Plus, it is a great souvenir for both the tourist and resident too.”
More information is available by calling the tourism office at 256-740-4141 or at Visitors are encouraged to share their journey on social media by using the hashtag #muscleshoalsBSP.